What others say

“With 2050 just a few decades away Rina gave an insight in a very different world dominated by Asia. She challenged our unicultural lens as Rina took us trough various cultures and political and economic systems in other countries. Rina gave an understanding on how the global industry works and how we should be preparing ourselves for the century of Asia. Highly recommended!” – Board, Vinterkonferansen 2017

“Rina Sunder gave the absolute best lecture at the NIMA conference about India in September 2011!”– Ragnar Furru, Category Director, REC Wafer

“I found Rina’s insights on entering India very interesting and am sure they would be very useful for companies wanting to make a successful venture into this large rapidly growing market.”– Piyush Mathur, President of Nielsen India

“It was a joy to hear what Rina Sunder has to say. Sunder describes the complexities of working with and communicating with Indians in an engaging and insightful manner. Sunder’s lectures and courses are a must for all who work with Indians! “ – Preeti Singh Rana, Sourcing Coodinator for Pierre Robert, Orkla Goup

“Takk for en flott presentasjon under Næringslivsdagen Nord 2014! Veldig gøy å få lov til å jobbe med en så profesjonell foredragsholder som deg!” – Kjell Åge Rognli, Norinnva




Rina Sunder, Founder & CEO:

Rina returned to Norway in 2008 after living eight years in Singapore, France and Australia. Sunder is a prominent Indian-Norwegian lecturer dedicated to the topic of doing business in India. She is regularly featured as an expert on India in leading Norwegian newspapers as well as on various television channels. Sunder has more than 15 years of international experience. In 2011 she established EnteringINDIA which prepares Norwegian companies to enter into Indian markets. Now and then she works on a textbook on the New India.

Ms Sunder is a frequent commentator in the media on Indian politics and business. She was interviewed on and analysed the Elections in India, the Nobel Peace Prize and the State Visit to Norway. Other topics she frequently comments on are:  business culture, corruption and outsorcing.

Rina has an interdisciplinary academic background with a Master in Foresight, Scenarios & Strategy (BI Norwegian Business School) and an MA in Corporate Communication from Copenhagen Business School. Sunder is fluent in Norwegian, English, Hindi and Punjabi. She lives in Oslo, with her three children.

Ms Sunder was also the Chairperson and CEO for Norway India Chamber of Commerce and Industry from January 2013 to December 2015, and board member from 2012.  From April 2016 Rina has been Managing Director for Innovation Forum Norway

Selected Press Interviews and Appearances

This century belongs to Asia. New markets, new competition and new venues set new standards and requirements for collaboration and business interaction. China and India alone represent over 36% of the world’s population. Asia is the cradle some of oldest continuous civilisations and has been shaped by commerce and interaction with the rest of the world throughout the centuries. As we enter this new century, it will be an active protagonist in shaping the future of the rest of the world with which it is now thoroughly interconnected. The Asia century provides tempting opportunity for Scandinavian companies that know how to take advantage of it. Below you will find a few selected interviews on the Nobel Peace Price, Sri Pranab Mukherjees´ state visit in 2014, Indias´ national day and ongoing trade negotiations.

Selected Publications

Vil India velge Norge?, Finansavisen November 2015

Indias bånd til Norge, Drammens Tidende, 14 October 2014

Omstridt favoritt i India, VG, 6 May 2014

Indias multinasjonaldag, VG, August 2011

Annerledesutlandet, Adresseavisen, 4 October 2011


Rina Sunder

Bygdøynesveien 30a

0286 Oslo


Mobil: +47 9100 6101

Epost: rina.sunder@enteringindia.com